Mobile applications for the fashion segment – figures, facts, and comments
Why does your business, in the segment of retail sales of clothing, footwear, and accessories, need mobile applications not a mobile site, but applications? ü The client installs the application deliberately, and the “icon” of the application will always be in front of his eyes on his phone or tablet. This is a serious marketing tool. After installation, there is no longer any cost to "remind" about you - the client will always notice the brand. ü The application is regularly updated, reminding the client that he can do the same on his device. This is an additional opportunity to remind you of your products and services. The new functionality allows you to keep the customer's attention, involve him in the process of choosing a product and increase his loyalty. ü The application can use all the capabilities of the mobile device (software and hardware), thereby expanding its functionality. This increases the usability both on Smartphones and tablets. For example, fo...