Mobile applications for the fashion segment – figures, facts, and comments

Why does your business, in the segment of retail sales of clothing, footwear, and accessories, need mobile applications not a mobile site, but applications?

ü The client installs the application deliberately, and the “icon” of the application will always be in front of his eyes on his phone or tablet. This is a serious marketing tool. After installation, there is no longer any cost to "remind" about you - the client will always notice the brand.

ü  The application is regularly updated, reminding the client that he can do the same on his device. This is an additional opportunity to remind you of your products and services. The new functionality allows you to keep the customer's attention, involve him in the process of choosing a product and increase his loyalty.

ü  The application can use all the capabilities of the mobile device (software and hardware), thereby expanding its functionality. This increases the usability both on Smartphones and tablets. For example, for the fashion segment the option becomes available - “take a photo of yourself in our clothes from the app and send it to us - the best photos will reveal the winner”.

ü  Applications are generally more user-friendly in terms of interface. This is an incentive for more frequent referrals to them.

ü  It is possible to make so-called push notifications when the application initiates the appearance of a notification on the screen of a mobile device with the necessary information. The marketing department now has a powerful tool for active (!) Communication with customers - you can quickly tell about new products, promotions, etc. At the same time, when a client installs applications, he consciously agrees to receive push notifications and this will not annoy him, unlike SMS mailings.

ü  Our statistics show that 80% of customers who have installed the application, access it repeatedly and more than once. This is your valuable loyal audience. If you compare this figure with repeat visits to the site, then, as a rule, only 20% of visitors return to the site.

ü  We do not believe that a mobile application can replace a website! It is just a great addition that expands communication channels with your customers, works to promote your brand, and can increase the number of sales.

Smartz Minds – Professional app development Agency

Our app developers at Smartz Minds do fashion mobile app development for our clients from all around the world. We create a powerful sales channel in a competitive environment. We know everything about the latest trends and innovations in eCommerce. We have the best team of specialists in launching complex eCommerce projects.


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